About us
Tona Resort develops and operates resort properties across Hokkaido.
We focus on creating unique experiences that connect travelers with the local environment, culture, and communities.
Hotel Operations
Based on hotel-quality operational systems and
manuals, we ensure guest satisfaction even in
unmanned operations.
Real Estate Development
From acquisition, design, permitting,
construction supervision, and pre-opening preparation
to sales, we provide end-to-end support.
Semiconductors × IoT
We implement a “fully unmanned × high-profit” model by integrating
smart locks, surveillance, home appliance control,
and AI chat systems.
Complete support from property acquisition to
operation and sale.
Services
From property acquisition to sale,All stages are supported through a one-stop service.
Property Acquisition
Support for sourcing and acquiring
investment properties
Architectural Planning
Optimal facility design and
renovation proposals
Permits & Licensing
Support for procedures under the
Hotel Business Act and Minpaku Law
Operations
Daily operations management and
revenue optimization
Sale
Support for selling at the
optimal timing
Services are primarily provided within Hokkaido (Kutchan, Furano, Lake Toya)
Please feel free to contact us regarding other prefectures and areas as well
Pricing
Full Management
Fee: 20%
20% of revenue (+ tax)
*Cleaning, linen, and other operational costs are charged separately
Complete operational outsourcing
Establishing a hotel-quality management system
Listing creation & management
Pricing adjustment & optimization
24/7 guest support
Cleaning arrangement
Review management
Operational reporting
Troubleshooting
Linen service coordination
Revenue
Management
Fee: 10%–15%
10%–15% of revenue (+ tax)
Focused on revenue growth
Expand sales channels to increase profitability
Listing creation & management
Pricing adjustment & optimization
Channel management
Reservation management
Revenue analysis reports
Guest support and property management not included
24/7 Guest Support
Fee: 10%
10% of revenue (+ tax)
*AI chatbot system fees, etc. are charged separately
Japanese staff × AI
providing 24/7
multilingual support year-round
24/7 messaging support (multilingual)
Phone support (AI-assisted multilingual interpretation)
Review responses
House manual setup
AI chatbot setup
Identity verification available as an option
*For all plans, actual costs such as cleaning, linen, and system usage fees are charged separately. Detailed pricing will be provided based on property size, number of rooms, and specifications.
Advantages
Hotel-Quality Operations
Japanese staff with hotel service experience provide support 24/7, 365 days a year.
Quality is standardized through detailed manuals covering cleaning, amenities, and seasonal operations.
Smart Resort (IoT/AI)
Self check-in, surveillance, smart locks, home appliance control, and AI chat enable both “fully unmanned × high satisfaction.”
Remote control optimizes operational costs.
Revenue Management
We analyze airfare, exchange rates, nearby pricing, events, and performance data to develop pricing strategies that maximize profit.
Expanding domestic and international OTA channels boosts occupancy.
Our team
Yuya Shinkawa CEO
Founder of the semiconductor manufacturer/trading company “Tonarism.” Leveraging expertise in IoT hotels to promote smart resort development. Total SNS followers exceed 20,000.
Yuki Nagano Head of Business
12 years of real estate asset management for institutional investors. Led new business initiatives such as crowdfunding and vacant house revitalization. Experienced in hotel planning, new development, and launching digital funds.
Ryo Okumura Head of Operations
Over 15 years in the hotel industry. Experience supporting revenue, IT, and operations for more than 200 properties nationwide. Oversees operational design and sales strategies to achieve “unmanned × high profitability.”
Flow
Consultation
Confirm property details, target KPIs, and desired start date of operations.
Service Proposal
Design and propose the optimal operational scheme, cost structure, and system.
Contract
Agreement execution after business planning, credit checks, and review.
Preparation & Launch
Permit applications, listing setup, and preparation of cleaning and operational workflows.
Operations Start
Begin accepting reservations and share performance through regular reports.
Contact
For any questions or inquiries regarding purchases,
please feel free to contact us via email.
For certain inquiries, it may take some time to respond.
We appreciate your understanding.
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